Where can I find information on brand names?
Answer
Use Passport (Consumer Industries).
- Click on Search, then Companies or Brands.
For new consumer packaged goods, use Mintel.
- Navigate to Analytics in the top menu and select Products to access the Global New Products Database. Search for the brand or company by name.
Search Bloomberg, available on select computers in the Business Library.
- Enter a parent company's ticker symbol, then hit the yellow
key. - Then, type RELS and hit the green
key.