Where can I find the product segmentation of a company's business?

Answer

Use Bloomberg, available on select computers in the Business Library or virtually.  

  • Type the company's ticker symbol and hit the yellow <EQUITY> key, type DES and hit <GO>.
  • One of the pages within the company's Description will be a product segmentation.

To compare a company's product segmentation with its peers in Bloomberg:

  • Type the company's ticker symbol, hit <EQUITY>, type PPC and hit <GO>.
  • For example, IBM <EQUITY> PPC <GO>.
  • Last Updated Jun 06, 2022
  • Views 1
  • Answered By Todd DeGraff

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