Where can I find the product segmentation of a company's business?
Use Bloomberg, available on select computers in the Business Library or virtually.
- Type the company's ticker symbol and hit the yellow <EQUITY> key, type DES and hit <GO>.
- One of the pages within the company's Description will be a product segmentation.
To compare a company's product segmentation with its peers in Bloomberg:
- Type the company's ticker symbol, hit <EQUITY>, type PPC and hit <GO>.
- For example, IBM <EQUITY> PPC <GO>.
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